Film & Video Production

Knock It Off The Movie

  • ClientEmbee Studio

  • DateMarch, 2021

  • CategoryFilm & Video Production

Knock It Off is a short-form documentary fully produced and directed by Embee Studio. At the start of the COVID-19 pandemic the Governor of Rhode Island told all of it’s citizen’s to “knock it off” during a press conference, urging everyone to stay at home. The founders of Frog & Toad, a boutique gift shop in Providence seized the moment and created a branding campaign to help struggling businesses and non-profit organizations in the state. “Knock It Off” documents how an off the cuff statement turned into a viral branding campaign, helping thousands of Rhode Islanders.
Below is the trailer and the full length film.